The aim of the present study is to examine the theoretical approaches governing the concept of "hedonistic consumption" and to explain its role in shaping consumer behavior patterns. In the contemporary world, explaining purchasing behavior goes beyond the mere satisfaction of functional needs, and the psychological and value dimensions of consumption have gained additional importance. The issue of this study is to examine the profound impact of individuals' worldviews on consumption patterns and their subsequent consequences. The main research question is: "What effect does individuals' worldviews have on the processes and behavioral consequences of hedonistic consumption, and how is this approach comparable to alternative consumption models (such as Islamic consumerism)?" It seems that (hypothesis) consumption is either a mere tool for instant pleasure-seeking or a platform for achieving perfection and transcendent values. The research method is descriptive-analytical and is based on library studies (documentary research and analysis of theoretical foundations). Data analysis will be based on the conceptual model of hedonistic consumption, along with the foundations and model of Islamic consumerism. The results show that the strong tendency towards hedonistic consumption is rooted in a materialistic worldview and prioritization of immediate values ​​based on pleasure and fashion, which can lead to negative individual and social consequences. The contrast between this approach and value perspectives such as Islamic consumerism provides a framework for critiquing extreme consumer behavior.